Oops! There it was again. A well-written ad with an eye-catching headline, nice photo, a decent bullet list of benefits…and a big, fat hole where the compelling offer should have been.
Instead of telling the reader exactly what action to take, the business blandly listed only a phone number and website address.
What a waste!
But, print ads aren’t the only areas where I see business owners backing away from doing the obvious?that is, giving the reader or listener a compelling reason to respond now, not tomorrow. Another place where my ?marketing coach eyes? catch business…